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Shelflife improver (X-Fresh)

An innovation to increase shelf life in your product.

Research and development is one of the key components of Zeelandia. X-fresh is a perfect example of out-of-the box thinking based on consumer needs, to create a solution for our bakers.

Consumers are more and more aware of freshness and quality in baked products, the challenge for bakers is to produce cake products which not only keep fresh for longer but also maintain a higher quality during their shelf life.

The solution is X-fresh. X-fresh prolongs the sensory shelf life and perceived freshness of both pound cakes and smaller cake products like muffins. This product has been tested extensively by both professionals and consumers for optimisation.

For more inspiration please take a look at our video: